Why a declining Startup Nation is a problem
We need to take seriously the gladiatorial culture that has led to a marked drop in new ventures in Startup Nation
Shavuah tov and happy liberation holidays!
Did you know that Israel in 2022 is producing half as many startups per year as it did in 2016? A report by the Israel Innovation Authority and Startup Nation Policy Institute shows that Israeli entrepreneurs are deciding against launching startups in Israel, with numbers steadily trending downward over the past half decade.
In spite of the report authors' attempts to explain this away – it is, after all, in the interest of any organization with “Startup Nation” in its name to do so – I believe this is something we who care about Israel, its future, and its role in the world, need to take seriously.
As I write in the Times of Israel this week (full article below), as someone who has not only founded multiple ventures in Israel but also founded the first and longest running startup accelerator network in Israel – PresenTense – I believe the report may reflect the death of the Israeli Dream.
Let’s take the counterfactual first: imagine that the steady and rapid decline in startups was yet unknown. A rational observer would look at Israel, see the billions of dollars streaming into the country and its startup sector from 2016-2021, its celebrated successes, and conclude that Startup Nation was full steam ahead. More money and more entrepreneurial support programs like accelerators and startup clubs, we'd probably imagine, mean more initiatives, more opportunities, more growth. An innovative superpower should, logically, produce more and more innovations the more it has proven its prowess, as employees at successful startups take their well-earned wealth and use it to launch the next big thing, the thing they dreamt about launching after their big payday.
Yet, we’re seeing the opposite: more money going to fewer and fewer companies (largely wasted on unprofitable businesses). Fewer alumni of successful startups are launching their own ventures. Fewer startups are launched per year despite the exponential growth of accelerators and venture capital funds banking on the Startup Nation brand.
I believe the blame lies with the gladiatorial culture that developed in Startup Nation – a culture that has backfired, triggering this documented decline. The good news is that we can reverse that decline if we revive the spirit that gave us Yozma and direct it towards building an innovation ecosystem aligned with the needs of the mission of the founder, not the profits of the investor.
I look forward to hearing your thoughts, comments, and concerns about the article - and wish you a liberating holiday season.
Ariel
Reversing the Decline of Startup Nation
Why the 50% drop in startups launched by Startup Nation demands we rethink our innovation ecosystem
For those of us who remember how Israel was perceived prior to the 2010s, evidence that Israel’s startup ecosystem is in decline – as reported by the Israel Innovation Authority and Startup Nation Policy Institute – should be a wake-up call. Before Dan Senior and Saul Singer redefined the zeitgeist through their book, Startup Nation, Israel was thought of internally and externally as an embattled country that happened to give good tech. Overnight, that formulation flipped. We went from Second Intifada to Startup Nation in less than a decade.
Just as Leon Uris’ Exodus narrative highlighted the determination that enabled the Jewish People to rise from the ashes, Startup Nation created the conditions for the Abraham Accords and the economic vision of regional coexistence they represent. Never mind that Israel’s innovation sector has never represented more than 10% of our workforce, or that the economic growth it generated has only accelerated Israeli socioeconomic divides. The Startup Nation brand lent Israel crucial domestic and international legitimacy. That is why we need to take very seriously the finding that Israel produces only half as many startups today as it did 6 years ago – a 14% annual drop, steady over more than half a decade.
We need to take very seriously the finding that Israel produces only half as many startups today as it did 6 years ago – a 14% annual drop, steady over more than half a decade
We should care about the decline of the Israeli startup sector for two reasons. Firstly, an Israel without startups, an Israel whose tech sector is no more than a feeder for multinational corporations, is an Israel in which our socioeconomic divides will ossify, withering our dynamism. Secondly, and more importantly, we should care about the decline of our startup sector because it will reduce our potential contribution to the world. A world desperately needing new solutions.
While the report’s authors conclude the decline is mainly limited to social media and advertising companies because of the sector’s concentrated nature, anyone who knows entrepreneurship knows that cannot be the case. Simply put: entrepreneurs do not start companies following dispassionate economic analysis of a market segment. We do it out of passion, seeking to solve problems we see and hoping to disrupt the status quo. We do it to transform markets, not to conform to them.
As a founder of three ventures over the past two decades, my own experience leads me to believe the real reason for the decline is that Israel’s potential entrepreneurs are weary from, wary of, and demoralized by an ecosystem characterized by a dynamic most closely resembling gladiatorial combat. Ten founders enter the arena, one emerges victorious. To the VC go the spoils. For a nation whose only natural resource is our brains, we’ve somehow accepted the harm to mental health this economic system causes.
The real reason for the decline is that Israel’s potential entrepreneurs are weary from, wary of, and demoralized by an ecosystem characterized by a dynamic most closely resembling gladiatorial combat
Life as a founder in Israel has only grown tougher over the years. Back when Startup Nation was growing and thriving in the late ‘00s and early ‘10s, my peers and the founders I worked with through PresenTense’s accelerators (like Tel Aviv’s The Library) had the wind in our sails: because unemployment could give you six months of a livable wage in Tel Aviv, and the salary differential between an established company and a startup was not extreme, founders could afford to take a year to try to get their idea off the ground without metaphorically sacrificing their firstborn.
If an idea resonated with potential customers and partners, raising enough money to hire your core team didn’t require VC-sized rounds. The technically minded were willing to trade the slightly higher salaries at established companies for the flexibility and ownership of a new venture. The smaller difference in salaries and less atrociously expensive cost of living made the risk justifiable, romantic even.
Circumstances have changed, in terms of both risks and rewards. On the risk side, Israel is one of the most expensive places to live in the world. Unemployment benefits definitely do not go as far, barely covering rent in Tel Aviv. The salaries offered by multinationals for any decent startup hire candidate are a multiple of what an early stage company can offer without a VC round.
The result is that more founders need VC sooner, making the idea of founding a startup in the first place more daunting for many. Most of us know founders whose companies were torn from them by aggressive VC, whose moments of victory were stripped of glamor by the ferociousness of shareholder preferences. Many more know the 98% of founders who took their shot and missed, who went into debt and were abandoned by their investors. Many of us know founders who carry the weight of failure, who are seen by their friends and peers as an example of why not to start a new venture.
This does not have to be the case. The often untold story of Startup Nation is that it was built using public funds. To build Startup Nation 2.0, we will need to rekindle that resolve. We need to launch a program of Yozma-like proportions that frees our best and brightest from the gladiatorial culture of our VC-backed ecosystem, with its startup competitions and celebration of enormous financing rounds.
There are many more limited steps we can take to align our innovation ecosystem: We can strengthen how our public institutions collaborate with innovators, adding incentives for them to serve as experimental platforms for new ideas and serve as venture clients of first resort. We can double down on the Israel Innovation Authority’s collaboration with Universities and the Israel Tech Transfer Network, through tax incentives and the creation of technical schools to support the new industries the spinoffs will create. We can upgrade our industrial park infrastructure with inexpensive coworking spaces and shared laboratories, to expand innovation outside of the extremely expensive Tel Aviv core, and ensure they are easily accessed through public transportation. In order to reverse the decline of Startup Nation, we need to disrupt the reliance of Startup Nation 1.0 on short-term investor ROI, and create the conditions for founders to build ventures that serve the country and the world.
In order to reverse the decline of Startup Nation, we need to disrupt the reliance of Startup Nation 1.0 on short-term investor ROI, and create the conditions for founders to build ventures that serve the country and the world
If we care about Israel’s culture of dynamism, if we believe Israel can truly contribute its innovative reservoirs to solving the intimidating challenges facing the world in an era of climate chaos, we need to address the systemic reasons why a rational adult would not want to start a new company. We need to close the gap between doing well and doing good, using our existing public platforms and new tax incentives. We need to leverage our public institutions to help entrepreneurs achieve outcomes benefiting the public good. We were able to do it before, when Israel was seen as no more than an island nation in a sea of violence; now that Israel is swimming in praise for its innovative potential, we can do it again.